The core issue behind customer churn after freight charges are quoted is not "the high or low freight rate," but rather "the mismatch between customer cost perception and value perception." Customers perceive "high freight costs" but fail to appreciate the corresponding service value; or they believe "freight costs are negotiable" but fail to find a reasonable cost optimization solution. In the process of selling automotive common rail system parts on Alibaba International Station, freight disputes are an inevitable challenge. However, as long as we accurately understand customer concerns and formulate response strategies based on the principles of "transparency, value, and flexibility", we can transform "freight resistance" into "cooperation trust points", promote smooth order transactions, and even convert one-time customers into long-term and stable partners, achieving sustained sales growth.